It's all pretty simple really...

Nestlé continues to promote its infant formula aggressively in some of the poorest countries in the world, making unfounded health claims about its products.

How do we know this?

They've made it particularly easy to demonstrate by including a misleading 'protect start' logo on their Nan infant formula range in countries such as Malawi (where the product photographed is from).

Whilst the label still includes the mandatory 'breastmilk is best for your baby' message this is significantly less prominent than the large "protect" logo that promotes all the positive things that the formula apparently does for your baby (claims that do not stand up to scrutiny, are prohibited by international standards and contravene food labelling laws in places such as South Africa).

There are multiple risks associated with feeding babies on formula in poorer countries... Sterilisation techniques may not be applied effectively, water supplies tainted and formula watered down because it proves too expensive for mothers over time. Breastmilk is a living substance providing antibodies and other protection without which babies are more likely to become sick and, in conditions of poverty, to die. Whilst health organisations try to promote the message that breastfeeding protects, Nestlé's "protect" branding undermines this important message.

This packaging is just the tip of the iceberg

Campaigning groups have been fighting for nearly 30 years to get companies like Nestlé to agree to abide by World Health Organisation recommendations.

There is more information and resources on this, the UK's largest boycott from Baby Milk Action - a group that continues to apply pressure on Nestlé to put infant health before profit. You can also sign up for their email newsletter or become a paid-up member to help support their work.

Further reading

Wikipedia offers a snapshot of the boycott's history:
en.wikipedia.org/wiki/Nestlé_boycott

PhD in Parenting had some dialogue directly with Nestlé about the packaging in question:
www.phdinparenting.com

For those wanting to take part int he Boycott here is a (non-exhaustive) list of brands that Nestlé owns. It's actually surprisingly easy to avoid those little 'Nestlé' swishes without having to memorise this list, but it makes for interesting reading all the same:
info.babymilkaction.org/nestleboycottlist